Ler para Ver Brand Identity

Client: Ler para Ver / Type: Personal / Year: 2014

 

Ler para ver (Read to see) is a children bookstore form Lisbon. The logo captures the position of the eyes while reading and while looking onwards. We wanted to make it playful and use materials related to childhood in its conception. The choice of pastel colors aimed to convey tranquility, which is favorable mindset to read.