Type: Personal / Year: 2013 / Branding & Print
Kitska is an individually run design studio based in London that produces refined visuals & effective communication across multiple disciplines including Web&App Design, Identity and Print.
The concept of this identity was inspired by the characteristics of the cat, fox and diamond to suggest sharpness, elegance and adaptability. Pastel colours were used to evoke creativity, warmness and empathy. Simple geometric lines extract the essential from the original sources of inspiration, creating a timeless diamond-like shape. This project has been featured in a book by Victionary and a book by Sandu Publish, that focus on the use of colour.