EVENTFUEL: Brand Identity & App
Client: Eventfuel / Agency: Plug-it / Year: 2013
Eventfuel.io was build and designed to provide event attendees with a rich and detailed event program featuring speaker profiles and session summaries, it creates an engaging experience through automatic check in, push notifications, live-polls and session feedback. The visual concept of the logo results of a merge of a stylized launching rocket with the letter "e" shaped into a triangle. The objective was to communicate the idea of launching events and spreading information in a fast, dynamic and innovative way. Friendliness, optimist and ease were values to convey.