Amor à mesa: Brand Identity

Client: Amor à Mesa / Type: Agency Plug-it (logo) + Personal (identity development) / Year: 2012


Amor à Mesa translates to Love at the Table, it is a project that aims to sell artisan made Portuguese table wear products such as: cups, plates, knifes, forks, textiles, etc. The visual references for this project were the typical Portuguese tiles and textiles. The concept for the logo incorporated the shape of a table viewed from above and the textile that is usually placed on it. The letter A is placed at the centre like an embroidery.